Most people I have found seldom have a plan of action where business is concerned. They then wonder why they failed. Its not that they had planned to fail. They just failed to plan.
Business needs a road map to success. Business people must allow for detours and may necessary allowances and resources available if things do not happened as planned. These failures are necessary if one has to go from strength to strength. Failures are just measurements of progress against which we must check, readjust and then move forward.
While attempting your SEO activities on your websites you will see this happen time and time again. It just doesn’t mean you are making mistakes. It just means you need to make small changes and then reattempt your actions again. At each check point re-evaluate and adjust and move forward.
Always look at your search engine optimization work on your sites as a work in progress.